Apple today released a new iPhone 6s advertisement focusing on the 3D Touch feature of the device. In the 30 second spot, several 3D Touch gestures are shown off in apps like Safari and Messages, while a voiceover explains how Peek and Pop work in an approachable, humorous way.
The video covers using Peek gestures to check flight tracking from a flight number, previewing a post in Instagram, checking a map for a restaurant in the Messages app, previewing a link in the Mail app, previewing songs in the Music app, and more.
This is iPhone 6s. Not much has changed, except it feels different. Now you press lightly to peek and deeper to pop. It changes how easily you can peek a flight, check a post, search for dinner – ooh, you guys are going to love that place. You can find a getaway easier – Yeah, go there. And find music easier – wait, are you listening to your own song? So pretty much everything you do feels different and that’s what’s changed.
The video ends with the tagline Apple’s been using for the iPhone 6s: “The only thing that’s changed is everything.”
Aside from videos that debuted on the day the iPhone 6s was released, the new 3D Touch video is the first iPhone 6s ad spot that Apple has introduced so far. In addition to being uploaded to YouTube, the video has also been added to Apple’s website alongside the two other iPhone 6s videos that are available.