Live Photos on iPhone 6s Steph Curry

Apple has posted a brand new ad to its YouTube channel to bring attention to the iPhone 6s’ Live Photos feature. The 15 second spot, entitled Half Court, features NBA star Stephen Curry of the World Champion Golden State Warriors.

In the ad, Curry takes a difficult to make half court shot and immediately turns to look at the camera before he sees if the shot is successful. Right after the shot, the cameraman takes a photo using his iPhone 6s.

The spot then cuts to the cameraman, the just-taken shot on his iPhone, using 3D Touch to review the Live Photo. Given Curry’s “in the gym” range when it comes to shooting, you can probably guess what happens next…… Read the rest of this post here

Apple reveals new ‘Half Court’ iPhone 6s ad to show off Live Photos” is an article by
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