Apple continues to release new ads for the fourth-generation Apple TV, as Tuesday saw the release of the new “The Future of Television” ad to YouTube and television networks. The one-minute spot features the colorful Apple TV “test pattern bars” seen in previous spots for the new box.
The ad spot offers glimpses of a number of popular television shows, including The Muppets, The Simpsons, The Late Show with Stephen Colbert, House of Cards, Orange is the New Black, and Game of Thrones. It also features a number of movies, such as The Martian, The Grand Budapest Hotel, Ant Man, Inside Out and The Wizard of Oz.
The ad also highlights the search tools available on the Apple TV, its Siri capabilities, Apple Music, and the tvOS App Store. Several games are featured, including Disney Infinity 3.0 and Guitar Hero. The ad ends with the video title: “The future of television.”
The ad is just the latest in a new series of ads featuring the Apple TV and its apps and games. Previous ads have highlighted Crossy Road, Netflix, HBO Now, Disney Infinity 3.0: Star Wars Edition, and Asphalt 8. The spots offer a quick peek at the featured app, and then cut to the interface of the new Apple TV.
Released late last month, the new Apple TV boasts a powerful A8 processor, a touch-based remote control, Siri Voice Control with Universal Search, a new App Store for the new tvOS operating system, and much-increased storage space. The new model is available in two storage configurations: 32GB and 64GB, retailing for $149 and $199, respectively.
Also available in Apple Stores are new accessories, including the new Apple TV Remote Loop, and the SteelSeries Nimbus controller.