Following the launch of Amazon Prime Video on Apple TV, Apple has increased its Twitter presence with a new account dedicated to all things Apple TV. The shift sees the old @iTunesMovies account rebrand with a new @AppleTV handle, and the first new tweet from the account promotes the Apple TV app and Amazon Prime Video support. You can still find tweets from the original account deep in the timeline while the old handle is now protected so it can’t be reused outside of Apple.

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