Apple Music hits 30M paid subscribers, but the service isn’t good enough, says Jimmy Iovine
Apple Music continues to grow, Billboard reporting that it has now hit 30M paid subscribers – up from 27M in June. But Jimmy Iovine, who heads up the service, thinks what Apple is offering to subscribers isn’t yet good enough.
I don’t believe that what exists right now is enough […] Just because we’re adding millions of subscribers and the old catalog numbers are going up, that’s not the trick. That’s just not going to hold.
He made the remarks in a new interview …