Apple joins consortium to help with more efficient video compression tech called AV1

Apple has joined the Alliance for Open Media, a technology consortium that is working on a new industry standard, high-efficiency video codec called AV1.

The group includes Amazon, Google, Facebook, Netflix, Hulu, Intel, and many others. Apple was quietly added to the website’s homepage today, and is even considered a founding member (via CNET). Here’s how the consortium describes its goal:

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