Apple is still looking for its ‘Breaking Bad’, but competing with Netflix ain’t easy
To be perfectly honest, Apple's tepid foray into the world of original TV programming has been pretty atrocious thus far. From the universally panned reality show Planet of the Apps to the seemingly irrelevant spin-off of Carpool Karaoke, Apple's TV efforts haven't exactly inspired confidence in the company's ability to deliver programming people actually care about watching.
Apple, though, is well-aware of this and is actively looking to deliver a premium show similar in quality to HBO's Game of Thrones. To help make this a reality, Apple a few months ago hired Jamie Erlicht and Zack Van Amburg, two seasoned TV executives who were partly responsible for bringing Breaking Bad to AMC a few years back. What's more, Apple has reportedly given Erlicht and Van Amburg a budget of $1 billion as part of its broad plan to develop, produce and acquire original content.
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