As in years past, the company has taken to promoting the World AIDS Day events not only in retail locations but on its online storefront, as well. The home page of Apple.com today encourages visitors to shop the company's (PRODUCT)RED line of Mac, iPhone, iPod, iPad, Apple Watch, and Beats accessories to help promote and fund AIDS defense and awareness.
Apple Stores known to be participating in the event include the Bondi Junction location near Sydney, Australia, the Brussels, Belgium store, and Apple's flagship Fifth Avenue spot in New York City. The company quietly launched a (PRODUCT)RED leather case for the iPhone 6s and 6s Plus yesterday in time for the December 1 event, and teamed up with iOS developer Supercell in an exclusive promotional event that will let players purchase rare in-game items with 100 percent of proceeds going to the Global Fund to fight AIDS.
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