Apple devices accounted for just under 50% of all new mobile devices found under the tree on Christmas morning. A new report from mobile analytics firm Flurry indicates 49.1% of all new devices activated during the holiday were iOS devices.
While Apple’s piece of the holiday pie was down slightly from 2014’s 51.3% share, the Cupertino firm’s devices still dominated rivals. Second place Samsung grabbed 19.8% of all activations, while Nokia, LG, and Xiaomi took 2.0%, 1.7%, and 1.5% shares respectively.
The so-called “phablets,” larger screened smartphones like Apple’s 5.5-inch iPhone 6s Plus, proved to be quite popular during the 2015 holiday season, representing 27% of new devices activated. That is up 13% from 2014. Full-sized tablets like Apple’s iPad dropped in popularity, accounting for only 9% of new device activations during the period.
Apple’s medium sized devices, like their 4.7-inch iPhone 6, were the most popular during the period, with 65% of all iOS activations. The Cupertino firm’s full-sized tablets were next, with 14% of activations.
App downloads were a popular pastime after the unwrapping frenzy had died down, as Christmas Day saw 2.2x as many apps being downloaded as were during an average day in December.
To compile its data, Flurry tracked device activations and app downloads from the over 780,000 apps that it tracks, from December 19 to December 25.