Apple defends more stringent ad tracking approach saying ‘people have a right to privacy’

Apple yesterday was met with criticism from a group of marketing organizations for its decision to release a new version of Safari that blocks cross-site tracking. Apple, in a statement to 9to5Mac, has defended the move, saying that cross-site tracking has become “so pervasive” that ad tracking companies could easily recreate web browsing history…

more…

You may also like...