Apple CEO Tim Cook ‘deeply apologizes’ for iPhone battery ‘miscommunication’

Tim Cook iPhone battery apology interview

In an interview with ABC News, Apple CEO Tim Cook has offered an apology to "anybody that thinks we had some kind of other motivation" when the company decided to slow down iPhones with aging batteries. Since news emerged in late last year that Apple does slow down some older iPhones' processors in order to prevent unexpected shutdowns, the company has been swamped with bad press and class-action lawsuits from customers who took the move as a confirmation of "planned obsolescence."

At this point, it seems clear that Apple still believes it does the right thing in slowing down old iPhones, rather than letting them shut down unexpectedly. But thanks to this apology from Cook, it seems that Apple finally understands that the way it went about adding the feature to old iPhones was a problem.

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Apple CEO Tim Cook ‘deeply apologizes’ for iPhone battery ‘miscommunication’ originally appeared on on Wed, 17 Jan 2018 at 19:35:30 EDT. Please see our terms for use of feeds.

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