Apple announces iPhone XS, iPhone XS Max, iPhone XR, coming September 21
CUPERTINO, Calif.—Apple executives took the stage at the Steve Jobs Theater today to announce the company's new iPhone lineup: the iPhone XS, iPhone XS Max, and iPhone XR. The company's newest phones look a lot like last year's iPhone X.
The iPhone XS and XS Max will arrive first, with pre-orders starting September 14 and shipments starting September 21. The XS will start at $999 for its 64GB model, and the XS Max will start at $1,099 for the same capacity. The iPhone XR will arrive later, on October 26, and will start at $749 for the 64GB model. All three phones will also come in 256GB and 512GB storage options.
Apple has said that the iPhone X was the top-selling smartphone after its launch, and the new phones adopt its same basic design. That means edge-to-edge displays and TrueDepth, a 3D sensor array that allows for gesture-based controls, advanced facial recognition, and new augmented reality applications.