Apple acquires Danish company with futuristic green screen technology


One of Apple's strengths is that it doesn't acquire companies without a mapped out strategy in mind. Every time Apple makes an acquisition, it's because Apple has a specific idea of how to incorporate the target company's technology into its own line of products and services. In stark contrast, some other tech giants -- like Google, for example -- tend to go on acquisition sprees and snatch up companies without really thinking about or expressing an end-goal. Google's 2013 acquisition of Boston Dynamics is a prime example.

With that said, every Apple acquisition tends to be big news because it can often signal the type of features we might eventually see in future Apple products. When Apple purchased AuthenTec in 2012, for example, the company's fingerprint authentication technology was built into the Touch ID feature that shipped on the 2013 iPhone 5s. With that said, Apple a few months ago made a rather interesting acquisition that hasn't been made public until now.

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Apple acquires Danish company with futuristic green screen technology originally appeared on on Wed, 10 Oct 2018 at 21:09:01 EDT. Please see our terms for use of feeds.

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