Analyst says Google can dominate Amazon if it offers Home Mini smart speakers for free

Free Google Home Mini

Morgan Stanley analyst Brian Nowak is responsible for a stream of news headlines this morning thanks to a call he's issued to Google in light of Amazon's dominance of the smart speaker market - a market that according to the Gartner will see such speakers in at least 70 percent U.S. homes by 2022.

Nowak's take is that Amazon, with its line of Echo-branded devices, is crushing it to such a degree in this space that Google should spend $3.3 billion to just give away the "Mini" version of its Google Home smart speaker, which retails for $49. "One way to look at it," Nowak writes in an analyst note that walks through his reasoning, "GOOGL's estimated US retail search profit over the next 5 years would cover this ~5X over."

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Analyst says Google can dominate Amazon if it offers Home Mini smart speakers for free originally appeared on BGR.com on Fri, 29 Jun 2018 at 12:55:46 EDT. Please see our terms for use of feeds.

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