Analysts are expecting Apple to reduce its unit shipment in the first quarter for the iPhone X, from 50 million units to 30 million units.

It seems multiple analysts are forecasting a drop in the iPhone X shipping units in the beginning of the year, many believe Apple will reduce the shipping units from 50 million units down to 30 million units in the first quarter of 2018. Analysts are basing this prediction on the amount of iPhone X’s that were sold during the holiday quarter and the cost of the iPhone X, which cost between $999-$1149. The theory behind the cost is those who first purchased the device regardless of the price have already done so from the day it debuted, but the average consumer might think the cost for the iPhone X is quite steep and will look to purchase another iPhone that is lower in cost.

Analyst Nicolas Baratte stated that the iPhone X’s shipment forecast has “remain inflated,” and that any volumes in the first quarter of 2018 that are roughly over 35 million units “will prove too high.” Other analysts also think similar by stating they believe the iPhone X shipment numbers are “unlikely to improve” from the company’s fourth-quarter sales of 2017.

Source: Macrumors, 9to5mac

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