An Apple Music and TV streaming bundle could net Apple billions in additional revenue

Apple Music

Like it or not, subscriptions appear to be the wave of the future, and Apple isn't keen on getting left behind. Just a few years ago, for example, Apple realized that the iTunes business model it introduced more than a decade earlier was becoming antiquated. In turn, Apple in 2014 acquired Beats and subsequently rolled out Apple Music -- a Spotify competitor -- just one year later. Though Apple Music launched with a number of frustrating bugs and UI issues, Apple's music streaming service currently boasts more U.S. based subscribers than Spotify -- an impressive feat to say the least.

Apple, however, appears poised to embrace subscriptions with even more rigor in the years ahead. As a prime example, Apple over the past few months has been spending millions of dollars acquiring content for a TV streaming service that may or may not be bundled together with Apple Music. In light of that, a new research note from Morgan Stanley analyst Katy Huberty (via Barron's) relays that Apple stands poised to generate $37 billion in revenue from subscriptions by 2025.

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An Apple Music and TV streaming bundle could net Apple billions in additional revenue originally appeared on on Mon, 15 Oct 2018 at 20:39:43 EDT. Please see our terms for use of feeds.

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