The biggest change is that the app is no longer tied to just Facebook Messenger. You can share GIFs through SMS, Twitter, Facebook, or email. You can even save the photos to the Camera Roll or your clipboard.
We saw amazing engagement and adoption of our standalone app, explains Giphy COO Adam Leibsohn. People were using it in clever ways to put GIFs in more places. It just made sense for us to build this out, he says. Wewant to help people put GIFs in the places they want to use them most: social networks, messengers, text messages, emails, etc. So a search and sharing app makes sense.
Along with the added sharing capabilities, version 2.0 also offers a number of other handy features. If youre dealing with a slow Wi-Fi or cellular connection, you can turn off the auto-play feature for GIFs.
And iPhone 6s or iPhone 6s Plus users can also take advantage of 3D Touch features in the app. A short press will give you a Peek into the GIF while a longer press will Pop it into the full screen.
Selecting the menu on the bottom of the app will also bring up a number of fun GIF collections with both actions and reactions like smile, dancing, and crying.
While an add-on keyboard for the iPhone would sound like a natural addition for the app, theres no word if that is in the cards.
The Giphy app is designed for the iPhone/iPod touch and can be downloaded now on the App Store for free.
For other app news today, see: Tell the kids, Toca Life: School is ringing the bell for fun, Become a viral short video loop superstar with Coub, and Get creative with your video broadcast in Kanvas.