If you ask a typical American teen what kind of handset they’re most likely to buy next, it’s pretty much no contest whatsoever. The vast majority, according to Piper Jaffray’s semi-annual Taking Stock With Teens survey, are planning to buy an iPhone. Which for many of them will be an iPhone “again,” since that’s also the brand most of them already have – and have been sticking with. Android phones? Only around 10 percent of American teens said they’re planning to spring for one of those.
Among the other interesting takeaways from the teen-focused survey: Of around 8,500 respondents, 82 percent said they own an iPhone. That’s the highest percentage the survey has ever recorded. Also, according to Piper Jaffray analyst Michael Olson, the iPhone has room to become even more coveted by teens. The survey shows that 86 percent of US teens anticipate their next phone being one of Apple’s. That’s also the highest percentage recorded by the survey, up from 84 percent in the spring of this year.
Is Apple losing its mojo, as you frequently hear the tech press pontificate? It certainly doesn’t look like it, judging from the preferences of teenagers for whom coolness is a highly prized commodity. There’s also a knock-on effect at work here. Some of the commentary today around the survey results suggest that the iPhone’s popularity among teens is likewise boosting the allure of the Apple Watch among that same demographic.
Per Business Insider, relying on the data, Apple Watch is now second only to Rolex when ranked by the watch brand consumers prefer. And almost 20 percent of teens surveyed say it’s their favorite.
The survey results were drawn from responses from teens across 48 states with an average age of 16. Respondents were slightly skewed male — 56 percent, versus 44 percent being female teens. Also, the average household income of respondents was a little more than $68,000.
BI notes that while Apple has been a dominant smartphone brand among teens for the past five years, Piper Jaffray says that the proportion of teens who intend to purchase a new iPhone is the highest it’s ever seen.
“Overall, we view the survey data as a sign that Apple’s place as the dominant device brand among teens remains intact,” Olson and Yung Kim, another Piper Jaffray analyst, wrote.
Another insight from the Piper Jaffray data, which you can see in the chart below, is how the gap is closing and almost nonexistent anymore between the phone brand US teens currently have versus the one they say they’ll buy next. They buy an iPhone, in other words, and then stick with it.
Apple’s been taking iPhone XR pre-orders since last Friday so you can imagine we are as eager to learn about your color choice as always. Good thing there’s a poll for that!
Tesla vehicles are jam-packed with advanced technologies and stringent security measures, but the cars still aren’t 100% safe from crafty thieves intent on stealing one. To that point, security cam footage uploaded to YouTube over the weekend shows two thieves stealing a Tesla Model S in England, albeit with a little bit of difficulty.
The owner, who wrote about the incident via a tweet to Elon Musk, said that the thieves used a tablet and a phone to grab the signal transmitted by the Model S’s key fob, an attack that is becoming more and more popular with each passing year. Somewhat comically, the pair of thieves initially couldn’t figure out how to disengage the car’s charging cable, thus prolonging what was supposed to be a quick getaway.
It’s worth mentioning that Tesla vehicles have a few extra layers of theft-protection that this particular Model S owner did not employ. As the Model S owner conceded in his tweet, he did not turn on the PIN To Drive feature:
Originally added this past summer, the feature enables Tesla owners to program a private pin that must be entered before the car can be driven. Another security measure Tesla owners can take advantage of is turning the Passive Entry feature off. This effectively prevents the car from automatically unlocking when the vehicle’s key fob is nearby. Though arguably an unnecessary inconvenience that removes one of Tesla’s slicker features, it’s definitely something you may want to keep in mind when parking in public places or in areas where a car may be more prone to theft.
In any event, the aforementioned video of the Model S theft can be seen below:
Incidentally, the vast majority of stolen Tesla vehicles are recovered, as illustrated by this chart via Marketwatch. It’s not quite a 100% recovery rate, but it’s pretty close.
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Nearly nine months after it was first released, the Siri-based Apple HomePod is now found in four of 100 homes that own a smart speaker in the U.S.