YouTube Red’s free one-month trial period ended for the first wave of its users a few days back, leaving us to wonder if enough of them would be willing to pay to keep their subscription. Well, the initial portents are encouraging.
YouTube launched its long-talked-about paid service late last month, giving users the ability to disable ads, access all kinds of exclusive content and features, and stream unlimited songs from Google Play Music, all for a flat $10 per month. Everyone who signs up gets to try the service for free for one month, which in the case of launch-day subscribers ended on November 28. The good news for Google is that a decent chunk of those early adopters appear to have stuck around and are happily forking out the monthly subscription fee.