By this point, we know the pattern pretty well. Every year there’s a new iPhone, with a faster processor, better camera, and a few other new tricks up its sleeve. Every other year there’s a new form factor, with a (usually) lighter and thinner case, and some more significant changes.

Next year, if the pattern holds true, we’ll see an iPhone 7, again with that faster processor and better camera. But a new number generally signals a new flagship feature: the iPhone 4 had the Retina display; the iPhone 5 had a bigger display, LTE, and a Lightning port; the iPhone 6 had an even larger display and Apple Pay. So what’s the big selling point for the iPhone 7 going to be?

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