iOS vs Android

Apple has never cared much about being the first to market a new product or technology. From the iPod all the way to the Apple Watch, it's well-established that Apple's bread and butter involves taking an existing product category to the next level as opposed to creating a new category from scratch. With the iPhone 8 launch and iOS 11 release on the horizon, it appears that history will repeat itself yet again, this time in the augmented reality space.

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