Last week, Tesla and Tesla’s newly-purchased solar-panel company SolarCity announced that they’d be taking pre-orders at $1,000 a pop for installations of their new solar roof product. The solar roof is made up of tiles—some that produce solar power and some inert—that look just like regular roof tiles.
Tesla CEO Elon Musk announced the solar roof late last year, just before investors were about to vote on whether the electric-car company should buy SolarCity. At the reveal, Musk told the crowd that “the goal is to have a roof that's less than the installed cost of a roof plus electricity.” Later, in a conversation with reporters, Musk said “It's not gonna make sense for somebody to replace a brand-new roof with a solar roof.”
But after that announcement, the CEO got bolder with his claims on the cost of his company’s roof, saying at a shareholder meeting that “It’s looking quite promising that a solar roof actually [costs] less than normal roof before you even take the value of electricity into account.”