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Verizon has apparently decided to fire back at T-Mobile by using some of the Magenta Network’s own ammunition. The carrier is offering users who switch to their network up to $650 per line to pay off any remaining contract or device obligations with their old carrier.
Verizon Offers up to $650 to Customers Who Switch to Their Network

Verizon:

Making the switch and getting up to $650 per line is simple: when you port your number to Verizon from another carrier, purchase a 4G LTE smartphone with a new device payment activation and trade-in your existing device from your previous provider. You’ll get up to $650 on a prepaid card for the installment plan balance less the device trade-in value (or up to a $350 prepaid card for early termination fees less the device trade-in value). Your trade-in must be in good working condition and be worth more than $0, and you must keep the new line active for a minimum of 6 months.

The carrier will also give customers who switch from another network and sign up for the XL or XXL data plan an extra 2GB of data per month for however long they stay with Verizon. So there’s that.

The carrier claims 87% of T-Mobile customers and 86% of Sprint customers who switched back to Verizon within six months of leaving said “Network quality and performance” was the number one reason they came back.