Uber yesterday announced SPOT, a new initiative to make sure drivers and riders experience less hassle finding one another in dark or crowded areas. The technology will allow someone calling for an Uber to designate a specific color so that their driver can easily spot them when arriving at the pickup location.

uber spot
SPOT is the latest experiment in our ongoing effort to make Uber pickups as seamless as possible. When riders and drivers can easily find each other, we’re able to trim down wait times, which is a win for everyone. We hope you’ll have a chance to experience SPOT in the coming weeks.
Beginning exclusively in Seattle, the new program will give Uber drivers a small "SPOT Device," attached to their windshield. When a user requests a SPOT-enabled vehicle, they're asked to pick a specific color within the app while waiting. When the app prompts the rider that the vehicle is driving up, they can take the app out and display their color to the driver, or simply look for their chosen color in the windshield of the car.

The company didn't give any mention if, or when, SPOT would make it to other cities after its test run in Seattle. Those that have yet to do so can download Uber from the App Store for free [Direct Link].

Tag: Uber

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