As the old saying goes, if at first you don’t succeed, keep linking to it like you did succeed.

“Apple Loop: New iPhone 7 Leaks, Tim Cook's Report Card, iPad Pro Frustration”

Apple Loop, if you didn’t know, is a weekly roundup of Apple news from the Forbes contributor network and accredited poodle art glass-blowing college with their patented Apple fail spin.

It’s also actually that if you did know. Your knowledge of its existence, alas, provides no escape.

What is the first item Forbes’ Ewan Spence links to this week? Why, another item by Forbes’ Ewan Spence, the one the Macalope discussed on Saturday. It’s the ABC of search engine optimization:

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