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Market intelligence company IDC predicts that the worldwide tablet market will continue to decline, with the category as a whole falling 8.1% over the course of this year, but sees potential good news for Apple in 2016. It says that the ‘detachables’ segment – tablets with detachable keyboards – will nearly double in size next year, and that Apple is likely to be a key beneficiary.

“The transition to detachable tablets also ushers in two other key trends: the growth of Windows and a turnaround for Apple’s iPad device line,” said Jitesh Ubrani , Senior Research Analyst, Worldwide Mobile Device Trackers. “Though early reviews for the iPad Pro have been mixed, we believe the Pro to be the only reason for Apple to gain tablet market share in the coming years as they target select enterprise and prosumer audiences.”

However, it notes that Apple’s growth may be limited and temporary as Windows tablets and detachables experience dramatic growth … 

IDC’s forecast says that Apple will grow its market share from 24.5% this year to 25.8% next year, but then stagnate. Windows, in contrast, is predicted to grow from 8.5% this year to 17.8% by 2019. Android is predicted to be the loser, declining from 67% this year to just 56.5% by 2019.

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Tim Cook has previously referred to the decline in iPad sales as “a speed bump,” and said that he “strongly predicts” that the iPad will return to growth.

iPad Pro photo: IGN


Filed under: iOS Devices Tagged: IDC, iPad, iPad Pro, iPad Pro sales, iPad Pro sales forecast, iPad Pro sales prediction

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