If you've seen actor, rapper, America's Got Talent host, and TeenNick chairman Nick Cannon in the news lately, you might have assumed it was due to his performance in an upcoming Spike Lee joint about violence in Chicago's south side. But on Wednesday, the entertainer had news from an entirely different dimension when he announced that he had added another feather to his not-quite-Pharrell-sized hat: chief creative officer at RadioShack.
Does this "hire" mean anything more than seeing Cannon's face on advertisements, as has been the case with many other major tech company celebrity hires? RadioShack certainly wants us to think so, as the company's announcement gave a vague list of Cannon's CCO duties, the biggest of which appears to be the "development of RadioShack-exclusive products." Cannon will also be tasked with in-store music curation, event promotion, and helping the company "continue to grow" its educational and STEM-specific initiatives. RadioShack didn't specify what existing educational initiatives it is running, and its home page currently offers no official information about such initiatives.
The announcement did recall a story from Cannon's youth, in which he broke a stereo that he'd taken apart then went to a RadioShack in his home of San Diego to get help fixing it—where he eventually figured out how to assemble and modify his own sound systems. (In other interviews, Cannon has boasted that as a kid, he'd figured out how to connect telephones to turntables and "make hold music.")