The recurring subscription model is a business strategy that a growing list of app developers have decided to adopt, and the latest such move comes from the folks behind the stellar iOS and Mac writing app Ulysses. Users can now enjoy a 14-day Ulysses trial, and thereafter subscribe for $4.99 per month or $39.99 per year.

Subscriptions are beneficial to developers because it provides them with a recurring source of revenue as they work to continually update the app, provide fixes and support, and develop new features. Software products are never “done” and software engineers, designers, and support staff never stop working, so it makes sense from a sustainable business perspective.

That said, it’s also understandable that, despite the considerably lower cost of entry, there may be pushback among consumers who aren’t interested in yet another subscription fee to add to their ever-growing list of recurring payments.

So the folks at Ulysses are sweetening the deal for already-existing customers, providing a lifetime 50% discount for a limited time period. more…