As CEO of one of the most important companies in tech, it’s Tim Cook’s job to be excited about all the products Apple makes, products that he has to sell to millions of users. But I don’t think I’ve ever heard him get so excited about an Apple product as the newly announced augmented reality (AR) support that’s coming with iOS 11, and that's expected to be a spotlight feature on the iPhone 8.
“I think it is profound,” he said in an interview. “I am so excited about, I just want to yell out and scream.”
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