Tim Cook said in a recent interview that he was so excited about augmented reality that he wanted ‘to yell out and scream.’ He named furniture-buying as an example of something that can be completely changed by the use of AR, and gave a specific shout-out to Ikea – a company also briefly referenced in the iOS 11 keynote.

We’ve talked to Ikea, and they have 3D images of their furniture line. You’re talking about changing the whole experience of how you shop for, in this case, furniture and other objects that you can place around the home.

The company has now told a Swedish site a little about its plans …

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