“What’s with that Apple battery pack?”

If you’re the resident Apple know-it-all in your family/office/school, you probably heard this question more than once this week. It’s an appropriate one to ask when the biggest company in the world dropped one of its strangest releases: a battery case with a weird hump that promises to extend the life of your iPhone 6 or 6s by 25 hours. I won’t say it’s awkward, but had it been released by a company like Griffin or even Mophie, it would have a hard time finding someone to sit with in the cafeteria.

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