Facebook wants to put a nail in the coffin of clickbait, so it's changing your News Feed. Again.
The social network is tweaking its algorithm to show users more stories that they’re likely to spend time reading.
“With this change, we can better understand which articles might be interesting to you based on how long you and others read them, so you’ll be more likely to see stories you’re interested in reading," Facebook’s Moshe Blank and Jie Xu wrote Thursday.
The update won’t entirely eliminate clicks as a piece of Facebook’s algorithm so much as de-emphasize them a little bit—the social network seems to be aiming for a mix of quantity and quality.