Apple iTunes

Facing competition from all angles, Apple has seen its share of the video sales and rental market fall drastically in recent years. According to a new report from The Wall Street JournalApple's iTunes property now accounts for anywhere between 20 and 35% of all video sales and rentals, a precipitous decline from the 50% market share it enjoyed just five years ago.

Intruding upon Apple's market share are the usual suspects, with Amazon in particular now accounting for 20% of the market. What's more, Comcast has also been able to make significant inroads insofar as it offers subscribers with easy access to both video rentals and purchases. All told, Comcast's share of the video sales and rental market is believed to be in the 15% range. So while business from iTunes is still relatively healthy, the landscape seems to be changing rather quickly.

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