Apple is launching a show about apps and their makers, titled “Planet of the Apps”, as well as a Carpool Karaoke spinoff this spring, marking its first two original reality shows. However, the company’s overall programming strategy when it comes to original video content production is still a moving target as to what exactly it wants to do in that space, several people in the industry have told Mashable.... Read the rest of this post here


"Apple’s Hollywood strategy remains murky" is an article by iDownloadBlog.com.
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