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Apple is lending its usual support to World AIDS Day, turning its store logos red and promoting (PRODUCT)RED items on its homepage (below). The company also notes its own role in fundraising for the charity, which works to eradicate AIDS within a generation.

When you buy (PRODUCT)RED merchandise, you’re supporting the fight for an AIDS-free generation. So far, over $320 million has been raised for the Global Fund — more than $100 million by Apple alone — to provide education and medical care to those most affected.

A number of special (RED) versions of Apple products are featured on the RED.org website as well … 

In addition to the red iPhone 6s leather case noted yesterday, the project features a (RED) version of the Beats Solo2 headphones as its headline product. The technology section also includes (RED) models of the iPod shuffle, nano and touch, plus iPad Air Smart Cover and iPad Air 2 Smart Case.

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Apple’s website currently has (RED) as the first of five features in its homepage carousel, the others being its Christmas ad, gift-finder, iPad Pro and iPhone 6s.

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If you’re confused by the various versions of (PRODUCT)RED and (RED) brandings, it’s all to do with a compromise reached with Steve Jobs …

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It’s not just the Apple Store either. The iPhone and iPad App Store is also featuring a collection of Supercell games, namely Boom Beach, Clash of Clans, and Hay Day, with (RED) packs to raise money for the initiative.

Top photo: Chochise Taylor


Filed under: AAPL Company Tagged: AAPL, ProductRED, red, World Aids Day

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