Popup ads are, for better or worse, a fact of life on the Internet. They are not, however, something you'd expect to see in the App Store app for iOS. But as 9to5Mac reported late last week, Apple is apparently using a popup ad in the App Store to promote the iPhone 6s to owners of older devices.

The popup, first noticed by @dirk_gently on Twitter, includes a basic iPhone 6s ad with links encouraging you to learn more about or upgrade to a new iPhone; a Skip button in the upper-right lets you bypass the screen and go to the App Store.

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