Apple on Tuesday released two new iPhone 6s ads via its official YouTube channel. The new ads focus on the pure speed of the device while performing popular tasks, and the “Hey Siri” feature.
The first new ad, “Ridiculously Powerful,” continues the “not much has changed,” themed, opening with the narrator saying, “”Not much has changed, except it’s ridiculously powerful, which makes everything faster.” The spot highlights the speed of the iPhone 6s while performing tasks like using the Messages app, making use of the new 3D Touch feature, playing games, using the camera, and various specialized apps, including a speedometer app, business apps, Apple Pay, and more.
Video number two, entitled “Hey Siri,” highlights the always-on Hey Siri feature of the iPhone 6s,. The ad shows iPhone owners making use of the feature while participating in various activities, such as driving, shopping, looking for a coffee shop, and even working on a crossword puzzle. (Who knew Penelope Cruz did crossword puzzles? And she cheats, using Siri!) . The always-on feature of Siri was previously limited to being used when the iPhone was plugged in, but with the debut of the iPhone 6s and iPhone 6s Plus, it is available at any time.
These two videos continue Apple’s “The only thing that’s changed is everything,” campaign for the iPhone 6s and 6s Plus. The company has used the line as a central theme, which debuted alongside the introduction of the new flagship handsets in September. Previous ads have concentrated on such features as the new camera, Siri, and 3D Touch.