The Galaxy S 1 through 6. (not to scale)

Samsung's mobile division is getting a new leader, as long-time division head JK Shin will be replaced by Koh Dong Jin.

Under Shin, the mobile division adopted Android and gained a dominating position in the mobile market, which culminated in five straight quarters of record profits ending in 2013. The ride ended in 2014, though, when the company saw huge drops in profits due to its inability to compete with low-cost Chinese vendors like Xiaomi and Huawei. Shin is also blamed for not producing enough handsets to meet demand for the curved-screen Galaxy S6 Edge, which proved more popular with consumers than Samsung expected.

As for the new guy, Koh Dong Jin, no one seems quite sure what direction the new mobile leader will pull the company in. One analyst tells Bloomberg that "the new leader will try to boost software power and foster new innovations." while another analyst tells Reuters"There is no real change and Samsung appears to be continuing on the hardware-centric path."

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